CIMC Vehicles Presents Multiple Star Products at the 2023 China Commercial Vehicles Show(CCVS)

2023.11.08

(8 November 2023, Hong Kong) The 2023 China Commercial Vehicles Show (CCVS) had its grand opening at the Wuhan International Expo Center. As the world’s leader in sophisticated manufacturing of semi-trailers and specialty vehicles, a pioneer in high-quality development of road transport equipment in China, and an explorer and innovator in new energy specialty vehicles in China, CIMC Vehicles (Group) Co., Ltd. (“CIMC Vehicles” or the “Group”, Stock code: 301039.SZ/01839.HK), showcased 15 star products at the 2023 CCVS. On the first day, the company held events such as the "Future Tank" and Starry Pastoral" product launch, and the "Tonghua Pioneer" brand launch, officially kicking off the "Star Paradigm, Star-Chained Manufacturing Network," a series of events for the 20th anniversary of CIMC Vehicles' production.

"Future Tank" and "Starry Pastoral " Products Dazzled the Scene, Leading the Future with Technological Innovation

At the exhibition, CIMC Vehicles President and CEO Guiping Li, CIMC Vehicles Senior Vice President and CEO of the Champion Tanker Business Group Zhujiang Wang, CIMC Vehicles Vice President and CTO Xiaofu Li, CIMC Vehicles Vice President and Board Secretary Yi Mao, and other executives jointly launched the opening ceremony of the "Star Paradigm, Star-Chained Manufacturing Network" for the 20th-anniversary collection exhibition of CIMC Vehicles' production.

image001.jpgCaption: Opening ceremony scene of the "Star Paradigm, Star-Chained Manufacturing Network" for the 20th-anniversary collection exhibition of CIMC Vehicles

After the opening ceremony, the "Future Tank," a new generation of stainless-steel liquid tank truck product launch event and the signing ceremony of the Future Tank for 100 units were held. In the era of innovation and transformation, the high-quality, green, and safe development of the hazardous goods logistics transportation industry has become a new direction for industry advancement. The 'Future Tank,' developed by CIMC Vehicles' Champion Tanker Business Group, is engineered for efficiency, designed for safety, and crafted with innovation in mind. It paves the way for a new blueprint of high-quality development in China's hazardous goods logistics transportation.

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Caption: Scene of the "Future Tank" - Launch event for the new generation of stainless-steel liquid tank truck

image003.jpgCaption: "Future Tank" - New generation of stainless-steel liquid tank truck

In addition to deepening its presence in the hazardous chemicals logistics transportation industry, CIMC Vehicles continues to promote the upgrading and iteration of livestock transportation vehicles. Under the strategic guidance of the "Sophisticated Manufacturing System" of CIMC Vehicles, Lingyu Automobile, a subsidiary of CIMC Vehicles, has initiated production line upgrades, product innovation, and entered the era of sophisticated manufacturing with automation, digitization, and intelligence.

In the "Starry Pastoral" product launch segment, CIMC Vehicles CEO and President Guiping Li, and Chairman of Lingyu Automobile Baoshan Liu took the stage to release the Lingyu Automobile “Starry Pastoral” series of bulk feed transport vehicles. In the new journey of rural revitalization, CIMC Vehicles, with technological innovation, leads the high-end development of livestock transportation in China.

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Caption: Scene of the "Starry Pastoral" - Livestock transport vehicle product launch event

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Caption: "Starry Pastoral" - Livestock transport vehicle products

Integrated Innovative Marketing Model - Creating a Model for the High-Quality Development of China's Commercial Vehicles

In the afternoon of the 8th, a themed exhibition titled "Sanhao Products, Five Good Values" was launched, aligning with the CIMC·Shaanxi Automobile Sanhao Development theme. CIMC Vehicles CEO and President Guiping Li and Secretary of the Party Committee and Chairman of Shaanxi Automobile Holding Yuan Hongming delivered enthusiastic speeches, jointly unveiling the new product launch ceremony.

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Caption: Scene of the CIMC·Shaanxi Automobile "Uranus/Tianwangxing" integrated express and express train product launch event

In 2023, the "Seven Integrations" of the CIMC·Shaanxi Automobile integrated innovative marketing model are steadily advancing, and the "Sanhao Development Center" has gradually commenced operations, achieving sales and brand upgrades. The "Sanhao Development Center" will continue to deepen the " excellent in three areas" product concepts, namely “excellent horses with excellent saddles”, “excellent tractors with excellent trailers” and “excellent trucks with excellent tanks” in the market, so as to provide customers with more professional, higher quality, and more diversified solutions and services. With a focus on brand elevation, CIMC·Shaanxi Automobile aims to become a new benchmark and exemplar deeply rooted in the commercial vehicle market.

"Star-Chained Manufacturing Network" Restructures the Domestic Semi-Trailer Business - "Tonghua Pioneer" Brand Unveiled

On the same day, CIMC Vehicles also officially launched the new brand "Tonghua Pioneer". "Tonghua Pioneer" is a new brand for developing CIMC Vehicles' semi-trailer business, presenting the ingenuity of sophisticated manufacturing in semi-trailers. "Tonghua" is one of CIMC Vehicles' core brands for semi-trailers, which has been profoundly cultivating the industry for many years and has been given a broader and more profound meaning in the Star-chained Manufacturing Network. "Pioneer" represents the efforts and hard work under the third wave of entrepreneurship, surpassing the past, and leading the future.

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Caption: CIMC Vehicles officially launches the "Tonghua Pioneer" brand

In 2023, facing macroeconomic challenges at home and abroad and the painful transformation and development of the industry, CIMC Vehicles initiated the "Star-chained Manufacturing Network" to reshape its domestic semi-trailer business, embarking on its third venture. Building on the achievements of "Intercontinental Operation, Local Manufacturing", CIMC Vehicles' sophisticated manufacturing system continues to deepen, accelerating the investment in high-end production lines, implementing specialized division of labor, creating a more comprehensive modular product line, and practicing the concept of high-quality development in practical actions.

While CIMC Vehicles starts a business for the third venture in high spirit toward a promising future, "Tonghua Pioneer" will rely on the “Light Tower Manufacturing Network”, supported by finished goods warehouses, actively practicing new retail. In the future, CIMC Vehicles will adhere to innovation-driven development, persist in the long-term, continuously empower brand innovation, and provide global users with more intimate and thoughtful services and professional ultimate experiences in terms of products, technological solutions, new energy trailers, financial solutions, and the aftermarket.

Overcoming Challenges and Achieving Intercontinental Operation in 20 Years - Accelerating the Start of a Business for the Third Venture

In the main exhibition hall of CIMC Vehicles, five major exhibition areas, namely "Intercontinental Operation," "Leading the Future," "E-commerce and Urban Distribution," "Rural Revitalization," and "Agility and Mobility," showcased CIMC Vehicles' collection of products and champion products over the 20 years since its production. These include but are not limited to multi-modal intermodal land refrigerated containers, European LAG tank semi-trailers, stainless steel hazardous goods transport liquid tank semi-trailers, 9.6m steel flatbed cargo containers, bulk feed transport vehicles, etc.

The venue witnessed a continuous stream of visiting and consulting businesses. The CIMC Vehicles technical team warmly received visitors, providing detailed introductions to the highlights and configuration features of each product, sharing the latest products and innovative technologies, and receiving enthusiastic responses. With its outstanding products and professional services, CIMC Vehicles won the favor of businesses, laying a solid foundation for future cooperation.

image008.jpgCaption: CIMC Vehicles technical personnel explaining products on-site

In the main exhibition hall, CIMC Vehicles also specially set up a theme area commemorating the 20 years of production and the three business ventures, showcasing the company's development process and key achievements. Visitors could see every critical moment in CIMC Vehicles' journey from the beginning of production until now, including critical milestones such as product launches, technological research and development, and market expansion. These precious historical materials not only record the growth trajectory of CIMC Vehicles but also demonstrate its leading position and influence in the field of specialty vehicles.

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Caption: Theme area commemorating the 20th anniversary of CIMC Vehicles' production and three entrepreneurial journeys

CIMC Vehicles' successful appearance at the Wuhan Motor Show resulted in CIMC Vehicles' continuous cultivation of "internal strength" over the past 20 years, constructing and deepening the sophisticated manufacturing system, and enhancing the belief and persistence in polishing the high-end manufacturing brand. Looking ahead, CIMC Vehicles will concentrate its abundant resources, strengthen and optimize its various businesses in the national unified commercial vehicle and specialty vehicle markets, rely on innovation-driven strategies, achieve endogenous growth, continuously enhance the internal strength of the third venture, and contribute to China's modernization".